1️⃣Evergreen How-To Tutorials
Teach step-by-step solutions that people search for every day. These videos rank, build loyalty, and keep earning for years. Monetize with ads, affiliate links, and your own digital products.
- High search demand all year
- Low production costs
- Evergreen traffic compounding
- Easy affiliate tie-ins
- Strong RPM in problem-solving niches
- Broad topics are competitive
- Requires SEO-friendly titles and thumbnails
2️⃣Product Comparisons and Best-Of Lists
Create buyer guides, head-to-head comparisons, and best-of roundups. Audiences arrive with purchase intent, so conversions and sponsorships stack fast. Works across tech, beauty, home, fitness, and more.
- High conversion intent
- Brands pay for placements
- Repeatable series format
- Scales across niches
- Easy to batch produce
- Must disclose affiliate relationships
- Hands-on testing builds trust and takes time
- Affiliate program changes can affect revenue
3️⃣Reaction and Expert Breakdown
React to trending clips or news and add expert analysis. You ride existing demand while positioning yourself as the go-to explainer. Great for growth but timing is critical.
- Fast to produce
- Taps into existing interest
- Builds authority and personality
- Limited shelf life
- Fair-use and copyright risk if you overuse footage
- Requires frequent posting to keep momentum
- Possible demonetization on sensitive topics
4️⃣Documented 30-Day Challenges
Run a 30-day challenge and document progress daily. The story arc keeps viewers returning and binge-watching. Sponsors love practical, tool-focused integrations.
- Bingeable narrative
- Strong watch time and session duration
- Natural hooks for sponsors and affiliates
- Demanding schedule and burnout risk
- Results may be underwhelming
- Needs confident on-camera presence
- CPM can swing wildly by niche
5️⃣Local Guides and Small-Business Spotlights
Feature neighborhood gems and entrepreneurs while optimizing for local search. You can land recurring deals with local sponsors and chambers. Travel vlogs and foodie content mix well here.
- Low competition in many cities
- Strong community goodwill
- Recurring sponsor opportunities
- PR and cross-promotion from featured businesses
- Geographic ceiling limits scale
- Travel and scheduling overhead
- Permissions and releases add friction
- Seasonal interest
- Lower ad rates in some regions