The 5 Platforms That Earned the Most Views and Money in 2025

The 5 Platforms That Earned the Most Views and Money in 2025

22 December 2025 Views: 0

1️⃣YouTube

YouTube is the undisputed views and revenue engine, blending searchable long-form with explosive Shorts. Ads, memberships, tips, and shopping stack revenue streams. Brands pay premium CPMs and content keeps earning for years.

Address: San Bruno, California, USA

  • highest total watch time
  • best ad revenue potential
  • multiple income streams ads memberships tips shopping
  • evergreen search discovery
  • global audience scale
  • Shorts accelerates growth
  • branded content friendly
  • production can take time
  • copyright rules are strict
  • algorithm rewards consistency

2️⃣TikTok

TikTok delivers lightning-fast reach and sky-high view velocity. With TikTok Shop and the creator marketplace, content turns directly into sales. Iteration is cheap, viral loops are native, and trends move buyers.

Address: Singapore, Singapore

  • viral reach fast
  • creator marketplace and TikTok Shop drive sales
  • low production needs
  • intuitive editing tools
  • easy cross posting
  • young buyers ready to spend
  • cheap testing with Spark Ads
  • algorithm can be volatile
  • music licensing can be tricky
  • ad CPMs vary by niche

3️⃣Instagram Reels

Instagram Reels rides Meta's network to deliver bursts of reach that convert. Lifestyle niches crush, and brands spend big on placements. Monetization trails YouTube, and reach can be spiky.

Address: Menlo Park, California, USA

  • huge lifestyle and fashion demand
  • brand deals pay well
  • Reels distribution can pop overnight
  • DMs convert to sales
  • monetization share is limited vs YouTube
  • reach swings are common
  • link outs reduce conversions
  • heavy moderation can throttle posts

4️⃣Facebook Reels

Facebook Reels still racks up massive views thanks to sheer scale. It shines for affiliates, community builders, and cross-posting from Instagram. Engagement quality can dip, but distribution is hard to beat.

Address: Menlo Park, California, USA

  • massive global base
  • cheap paid boost with Ads Manager
  • groups amplify reach
  • marketplace and Reels commerce options
  • audience skews older
  • engagement quality varies
  • comment spam is frequent
  • eligibility for bonuses is inconsistent

5️⃣Twitch

Twitch dominates live attention with marathon sessions and fiercely loyal fans. Subs, Bits, and sponsorships create reliable income for established channels. Discovery is limited, so growth takes hustle.

Address: San Francisco, California, USA

  • loyal long session viewers
  • subscriptions and Bits add stable income
  • sponsorship overlays work well
  • live shopping fits naturally
  • discovery is tough for new streamers
  • huge time commitment
  • ad breaks can annoy viewers
  • brand safety limits categories