Rich List: Top Earning TikTok Creators of 2026

Rich List: Top Earning TikTok Creators of 2026

7 January 2026 Views: 0

1️⃣Khaby Lame

Khaby turns silence into record-smashing ad performance. His brand-safe skits convert globally and command premium CPMs. In 2026 he keeps stacking exclusive collabs and shop integrations.

  • massive global reach
  • brand-safe universal humor
  • elite engagement efficiency
  • global audience distribution
  • strong commerce tie-ins
  • few live activations
  • creative risk is low-variance

2️⃣Charli D'Amelio

Charli's dance-first empire now spans beauty, TV, and live tours. Her posts move product fast and scale across Gen Z and mainstream. Expect rapid sellouts when she spotlights a drop.

  • household-name recognition
  • merch and DTC extensions
  • repeat sell-through on launches
  • family-based content engine
  • multi-format reach
  • content can feel polished over raw
  • brand selectivity limits post volume

3️⃣MrBeast

MrBeast's shorts trigger surges in installs and sellouts, even with limited volume. His focus remains on YouTube-scale builds, but every TikTok hit delivers monster earned media. When he posts, ROAS jumps.

  • viral guarantee moments
  • massive earned media
  • philanthropy halo for brands
  • irregular posting on TikTok
  • heavy creative control requirements
  • budget thresholds exclude smaller brands

4️⃣Addison Rae

Addison blends music, fashion, and beauty with a polished creator persona. Engagement has normalized from peak hype, but her audience still buys when the fit is right. Solid pick for beauty and lifestyle pushes.

  • music + beauty crossovers
  • fashion-forward brand fit
  • proven conversion on beauty drops
  • engagement fluctuation vs 2020 peak
  • audience skews US
  • content mix less experimental

5️⃣Bella Poarch

Bella fuses music visuals with gaming and cosplay cues for swipe-stopping clips. Cadence can be inconsistent, so timing matters, but aligned concepts can punch above weight. Great for audio-led moments.

  • distinct aesthetic
  • music-led virality
  • strong Philippines and US reach
  • inconsistent posting
  • brand safety requires clear creative
  • fewer commerce case studies in 2026