The 5 Platforms That Earned the Most Views — And How to Cash In Now

The 5 Platforms That Earned the Most Views — And How to Cash In Now

29 November 2025 Views: 0

1️⃣YouTube

The biggest video platform with unmatched search demand and evergreen discovery. Long-form, Shorts, and Live drive compounding views and ad revenue. Brands bank on stable CPMs and mature monetisation.

Address: 901 Cherry Ave, San Bruno, California, USA

  • highest global reach
  • strong SEO and evergreen discovery
  • multiple formats (Shorts
  • long-form
  • Live)
  • robust ad and affiliate monetisation
  • powerful analytics and experiments
  • editing can be time-intensive
  • algorithm rewards consistency

2️⃣TikTok

The fastest path to explosive reach with viral short video. Creator Marketplace and Spark Ads convert attention into sales fast. Trend cycles move quickly—perfect for product drops.

Address: 180 Strand, London, United Kingdom

  • outsized organic reach
  • low production barrier
  • hyper-targeted paid boost with Spark Ads
  • native shopping and affiliate tools
  • massive Gen Z and Gen Alpha penetration
  • trends burn out quickly
  • brand safety requires vigilance

3️⃣Instagram

Reels, Stories, and Shopping tie awareness to conversion in one feed. Visual-first placements boost CTR for lifestyle and beauty. The algorithm can throttle reach without fresh hooks.

Address: 4 Grand Canal Square, Dublin, Ireland

  • multi-surface distribution (Reels
  • Feed
  • Stories)
  • in-app checkout and DMs that close sales
  • strong influencer ecosystem
  • organic reach is volatile
  • requires frequent content to maintain momentum
  • linking limitations outside ads

4️⃣Facebook

Still a powerhouse for cheap impressions at scale, especially for over-25 audiences. Groups and video push repeat viewing, but younger users are fragmenting. CPMs can spike in Q4.

Address: 1 Hacker Way, Menlo Park, California, USA

  • huge audience and granular targeting
  • cost-efficient video views
  • retargeting stack is mature
  • younger audience declining
  • pay-to-play for consistent reach
  • ad policies can be strict and unpredictable

5️⃣Twitch

Live streaming that builds deep engagement and long watch time. Sponsorships and subs monetise loyal niches, but discovery is tough. Great for gaming and live shopping pilots.

Address: 350 Bush St, San Francisco, California, USA

  • exceptional watch time
  • live commerce potential
  • highly engaged chat-driven communities
  • poor discovery for new channels
  • advertising options are limited for non-gaming brands
  • production demands are high
  • revenue share can be challenging