1️⃣YouTube
The king of long-form and search-driven video, YouTube converts views into durable revenue streams. Monetize with ads, memberships, Shorts bonuses, and evergreen traffic that compounds.
Address: 901 Cherry Ave, San Bruno, California, USA
- Largest global audience
- Evergreen discovery via search
- High RPMs with long-form
- Multiple revenue streams (ads
- memberships
- Super Chat
- affiliates)
- Advanced analytics
- Strong brand safety controls
- Tough competition
- Requires steady publishing cadence
- Thumbnail and title craft are critical
2️⃣TikTok
Short-form virality at scale with turbocharged reach. Brands and creators cash in with spark ads, shop, and creator marketplace deals.
Address: 5800 Bristol Pkwy, Culver City, California, USA
- Fast viral growth
- Low production barrier
- TikTok Shop drives direct sales
- Strong creator-brand marketplace
- Algorithm rapidly tests content
- Massive Gen Z reach
- Earnings can fluctuate
- Trends burn out quickly
- Editing inside app can be time-consuming
3️⃣Instagram Reels
Reels plugs into Instagram's shopping, Stories, and DMs, turning views into intent. Great for lifestyle and product demos, but reach can swing.
Address: 1 Hacker Way, Menlo Park, California, USA
- Built-in shop and checkout
- Strong influencer culture
- High brand CPMs
- Cross-post to Stories and Feed
- Algorithm volatility impacts reach
- Linking is limited for some accounts
- Music licensing can restrict use
4️⃣Facebook Video
Massive mature audience and powerful targeting make Facebook Video a conversion workhorse. Great for paid amplification and retargeting, but organic reach is inconsistent.
Address: 4 Grand Canal Square, Dublin, Ireland
- Precise audience targeting
- Strong retargeting
- Monetization with in-stream ads
- Easy boosting from posts
- Organic reach can be low without ads
- Page management is complex
- Frequent policy changes
- Ad costs can spike in peak seasons
5️⃣Twitch
Live streaming with deep session times and loyal communities. Subs, Bits, and sponsorships pay well for consistent streamers, but discovery is tough.
Address: 350 Bush St, San Francisco, California, USA
- High watch time
- Loyal subscriber base
- Multiple monetization options (Subs
- Bits
- ads)
- Strong sponsorship potential
- Discovery favors established channels
- Long
- frequent streams are required
- Ad breaks can hurt retention
- Brand safety concerns during live chats