1️⃣ChatGPT
Still the crowd favorite for fast, on-brand copy, code help, and research summaries. GPT-4o handles text, images, and files in one chat. Marketers love the plugins and custom GPTs for automations.
Address: San Francisco, USA
- Top-tier reasoning and writing quality
- multimodal inputs and outputs
- huge ecosystem of custom GPTs and integrations
- fast response times
- reliable for marketing
- SEO
- and email conversion copy
- Best features sit behind the Plus/Team plans
- occasional generic phrasing without strong prompts
- sporadic peak-time rate limits
2️⃣Claude
Claude brings human-like tone and long-context understanding, making it perfect for strategy docs and contracts. It ingests big PDFs cleanly and stays focused. Teams praise its balanced creativity and safety.
Address: San Francisco, USA
- Exceptional long-context handling
- highly readable
- natural prose
- strong with documents and spreadsheets
- clean interface with few distractions
- dependable uptime for daily workflows
- Free tier can throttle during rush hours
- image generation is limited
- sometimes declines edgy requests more than competitors
3️⃣Gemini
Google's Gemini ties directly into Search, Docs, and Sheets, so workflows stay in one place. It's handy for brainstorming and quick data lookups. Results can vary by region and policy updates.
Address: Mountain View, USA
- Deep integration with Google Workspace
- quick access to web information
- useful templates for content drafts
- Factual quality can be inconsistent on niche topics
- requires a Google account and specific permissions
- regional availability and features differ
4️⃣Perplexity
Perplexity is the research-first chatbot with citations on every answer. It's excellent for competitive intel and up-to-the-minute trends. Creative writing and long-form brand voice are not its strongest suit.
Address: San Francisco, USA
- Answers come with sources and links
- real-time web coverage
- rapid follow-up questioning for digging deeper
- Pro features locked behind subscription
- citation quality varies by query
- weaker at imaginative copy and long narrative structure
5️⃣Microsoft Copilot
Copilot sits inside Windows and Microsoft 365, turning prompts into presentations, emails, and images. It's great for teams already living in Excel and PowerPoint. Performance can swing depending on the model available to your account.
Address: Redmond, USA
- Deep Office integration
- solid image generation via Designer
- enterprise controls and compliance options
- Requires Microsoft account and permissions
- uneven output quality across tasks
- corporate filters can block legitimate use cases
- can feel slow inside some Office files