1️⃣Fidelity
Fidelity is the go-to platform for long-term investors who want simplicity and strength. Rock-solid security, $0 commissions on US stocks and ETFs, and responsive support make it a no-brainer. A deep lineup of funds and retirement tools helps your money work harder.
Address: 245 Summer Street, Boston, Massachusetts, USA
- zero commissions on US stocks and ETFs
- industry-leading research and tools
- strong investor protections and SIPC coverage
- automatic dividend reinvestment
- easy recurring investments
- reliable mobile and web apps
- not available in every country
- limited direct crypto access
- account approval can take a few days
2️⃣Interactive Brokers
Interactive Brokers delivers pro-grade execution with some of the lowest margin rates anywhere. Access 150+ markets, smart order routing, and deep analytics in one platform. Perfect for active traders and serious investors who prize cost control.
Address: One Pickwick Plaza, Greenwich, Connecticut, USA
- ultra-low commissions and margin rates
- access to global stocks, options, futures, and bonds
- powerful desktop, web, and API
- smart order routing improves fills
- high interest on idle cash
- steeper learning curve
- market data subscriptions can add cost
- interface feels complex for beginners
3️⃣eToro
eToro makes investing social and simple. Copy top-performing investors, buy stocks with zero commission, and diversify with crypto and ETFs in a few taps. The app is clean, fast, and beginner friendly.
Address: One Canada Square, London, United Kingdom
- copy trading unlocks crowd wisdom
- zero-commission stock investing
- fractional shares from small amounts
- fast account setup and verification
- recurring investments
- intuitive mobile experience
- spreads can be wider than traditional brokers
- some assets offered as CFDs depending on region
- limited advanced order types
- withdrawal and inactivity fees may apply
4️⃣IG
IG is a global leader for CFD trading and spread betting with excellent charts and execution. Educational content and market coverage are outstanding. Strong choice for index, FX, and short-term strategies.
Address: Cannon Bridge House, 25 Dowgate Hill, London, United Kingdom
- fast execution and dependable platforms
- tight spreads on major markets
- advanced charting and indicators
- 24/5 support and rich education
- overnight financing costs on leveraged positions
- product complexity not ideal for beginners
- availability varies by country
- share dealing can carry fees outside promos
5️⃣Trading 212
Trading 212 offers a clean, zero-commission way to build a stock and ETF portfolio. Auto-invest pies make diversification effortless. Great for small accounts testing the waters.
Address: 107 Cheapside, London, United Kingdom
- zero-commission trading
- fractional shares
- auto-invest pies and drip feed
- slick mobile app
- quick onboarding
- product range smaller than pro brokers
- order execution can lag at market open during high volatility
- customer support queues during demand spikes
- research and screening tools are basic