1️⃣Reels Reach
Reels puts your content in front of fresh audiences fast. Brands and creators ride viral loops to drive followers, clicks, and sales without ad spend.
- Massive discovery beyond followers
- quick path to viral hits
- strong CTR to bio and links
- built-in audio and templates for fast production
- Trends move fast
- vertical video required
- performance can be unpredictable
2️⃣Stories Stickers
Stories keep you top-of-mind daily and spark instant action. Polls, questions, and link stickers nudge viewers straight into carts and signups.
- Taps and replies pump engagement
- link sticker drives direct traffic
- ephemeral posts create urgency
- easy to batch and schedule
- Content expires in 24 hours unless highlighted
- needs consistent posting
- creative can feel repetitive
3️⃣Instagram Shopping
Turn your grid into a storefront with tappable product tags. Shoppers browse, save, and buy while you capture intent right where it starts.
- Native product tagging
- shoppable posts and Reels
- integrates with major ecommerce platforms
- reduces checkout friction
- Must meet commerce eligibility rules
- rollout and features vary by region
- transaction and platform fees can cut into margins
4️⃣Creator Marketplace
Brands discover creators, manage briefs, and pay all in one place. It streamlines collabs so sponsored content ships faster.
- Built-in brand-creator matching
- unified messaging and briefs
- transparent usage terms
- payment tools simplify payouts
- Access limited to eligible accounts
- competition drives down rates in some niches
- brand replies can be slow
5️⃣Broadcast Channels
One-to-many chat lets you drop updates, drops, and VIP perks. Fans get notifications and feel close to the launch.
- High notification visibility
- easy to tease launches and exclusives
- drives loyal community
- Mostly one-way communication
- discoverability is limited outside your audience
- time-consuming to maintain momentum