1️⃣Instagram Reels
Short videos that can explode your reach overnight. Brands win new customers with entertaining, educational clips. Trending audio and product tags turn attention into sales.
- huge organic reach
- viral discovery on Explore
- shopping tags convert viewers to buyers
- music and effects boost watch time
- ads and branded content tools for monetization
- cross posting to Facebook extends reach
- trends move fast
- editing tools are simpler than dedicated video apps
- consistent posting cadence required
2️⃣Instagram Shopping and Checkout
Turn your feed into a storefront. Tag products in posts, Reels and Stories and send buyers straight to checkout. Integrations with Shopify and other platforms make setup smooth.
- native checkout reduces friction
- product tags across posts Reels and Stories
- integrates with Shopify WooCommerce and more
- high intent traffic from Shop and Explore
- eligible for paid partnership labels and ads
- checkout not available in every country
- commerce approvals can take time
- transaction fees may apply
3️⃣Instagram Stories
Ephemeral content that keeps you top of mind. Polls, quizzes and link stickers spark fast engagement and swipe throughs. Perfect for limited drops and behind the scenes selling.
- interactive stickers drive replies and DMs
- high placement at the top of the app
- Highlights let you pin offers and FAQs
- vanishes after 24 hours unless saved
- ad costs can add up
- requires frequent creation to stay visible
4️⃣Collab Posts and Creator Marketplace
Partner with creators and share a single post to both accounts for instant social proof. Use the Creator Marketplace to find vetted partners in your niche. Brands often see lower CPAs from trusted voices.
- shared audiences compound reach
- built in paid partnership tags and approvals
- performance metrics visible to both sides
- negotiation and briefs take time
- results vary by creator fit
- brand safety and disclosure compliance required
5️⃣Professional Dashboard and Insights
Data that shows what actually moves revenue. Track reach, retention and conversions to double down on winners. Use audience insights to time posts and refine creative.
- post level and account level metrics
- audience breakdowns inform targeting
- export options via Meta tools
- sampling and delays can obscure real time performance
- limited historical depth in app
- API and feature changes can disrupt workflows