1️⃣Pro-grade camera
Stunning low-light photos and crispy 4K video that boost your brand and clicks. Portraits pop, action stays sharp, and editing is effortless right on the phone.
- 4K video with great stabilization
- excellent low-light shots
- easy AirDrop to clients
- built-in editing tools
- looks premium on feeds
- files can be large
- learning pro settings takes time
2️⃣Seamless ecosystem
Everything syncs so you work faster and lose nothing. Watch, Mac, and iPad handoffs feel instant and pro.
- iCloud sync
- Handoff and AirDrop
- reliable continuity
- time-saving automations
- huge accessories market
- locked into Apple services
- upgrades can get pricey
3️⃣High resale value
iPhones hold value, so upgrading costs less over time. Carriers and marketplaces pay more for clean devices.
- strong secondhand demand
- trade-in deals
- lower total cost of ownership
- requires keeping device in great condition
- upfront price is high
- repair costs reduce profit
4️⃣All-day battery
Go from morning meetings to late-night shoots without panic. Fast charging helps you top up between tasks, and MagSafe clicks into place.
- reliable endurance
- fast and MagSafe charging
- solid battery health tracking
- heavy 5G and camera use drains fast
- fast charger sold separately in some regions
- battery replacements are not cheap
5️⃣Privacy and security
On-device protection, Face ID, and transparent app tracking controls keep your data safer. That trust helps you win clients and conversions.
- Face ID
- lockdown privacy tools
- secure payments with Apple Pay
- some features vary by region
- strict rules can limit certain apps
- advanced settings can be confusing