Top Earning TikTok Creators of 2025: Who Cashed In the Most

Top Earning TikTok Creators of 2025: Who Cashed In the Most

27 October 2025 Views: 1

1️⃣Charli D'Amelio

The queen of TikTok turned mogul with nonstop brand deals, TV projects, and product lines fueling headline earnings. A safe bet for advertisers with massive cross-platform reach.

  • Huge follower base
  • High-priced brand deals
  • Multiple revenue streams
  • Consistent engagement
  • Global name recognition
  • Algorithm shifts can dent reach
  • Time split across ventures
  • Audience fatigue risk

2️⃣Khaby Lame

The silent-comedy phenom converts colossal global reach into premium endorsements and international campaigns. Universally memeable and brand-safe.

  • Worldwide audience
  • Evergreen content format
  • Top-tier CPM for global brands
  • Strong cross-border partnerships
  • High virality odds
  • Format repetition risk
  • Fewer US-only exclusives
  • Limited spoken storytelling

3️⃣Addison Rae

Creator-turned-celebrity with beauty ventures and entertainment deals. Big name power still pulls in lucrative sponsorships.

  • Mainstream fame
  • Strong beauty/fashion alignment
  • TV/film exposure
  • Longstanding brand ties
  • Posting cadence fluctuates
  • Engagement not at peak highs
  • Mixed audience sentiment on pivots
  • Higher rates can price out mid-tier brands

4️⃣Bella Poarch

Music, merch, and mega-viral moments turn into selective brand cash-ins. Strong aesthetic and fan loyalty.

  • Distinct personal brand
  • Music-led monetization
  • High shareability
  • Merch potential
  • Less frequent TikTok bursts
  • Earnings tied to release cycles
  • Algorithm volatility
  • Niche fits limit some sponsors

5️⃣Dixie D'Amelio

Creator-singer with steady deals and tours keeping income flowing. Benefits from family empire while carving her lane.

  • Cross-promotion synergies
  • Music and live revenue
  • Established brand relationships
  • Lower average engagement than top peers
  • Upload consistency varies
  • Often overshadowed by sister's spotlight
  • Selective categories only