1️⃣Charli D'Amelio
The queen of TikTok turned mogul with nonstop brand deals, TV projects, and product lines fueling headline earnings. A safe bet for advertisers with massive cross-platform reach.
- Huge follower base
- High-priced brand deals
- Multiple revenue streams
- Consistent engagement
- Global name recognition
- Algorithm shifts can dent reach
- Time split across ventures
- Audience fatigue risk
2️⃣Khaby Lame
The silent-comedy phenom converts colossal global reach into premium endorsements and international campaigns. Universally memeable and brand-safe.
- Worldwide audience
- Evergreen content format
- Top-tier CPM for global brands
- Strong cross-border partnerships
- High virality odds
- Format repetition risk
- Fewer US-only exclusives
- Limited spoken storytelling
3️⃣Addison Rae
Creator-turned-celebrity with beauty ventures and entertainment deals. Big name power still pulls in lucrative sponsorships.
- Mainstream fame
- Strong beauty/fashion alignment
- TV/film exposure
- Longstanding brand ties
- Posting cadence fluctuates
- Engagement not at peak highs
- Mixed audience sentiment on pivots
- Higher rates can price out mid-tier brands
4️⃣Bella Poarch
Music, merch, and mega-viral moments turn into selective brand cash-ins. Strong aesthetic and fan loyalty.
- Distinct personal brand
- Music-led monetization
- High shareability
- Merch potential
- Less frequent TikTok bursts
- Earnings tied to release cycles
- Algorithm volatility
- Niche fits limit some sponsors
5️⃣Dixie D'Amelio
Creator-singer with steady deals and tours keeping income flowing. Benefits from family empire while carving her lane.
- Cross-promotion synergies
- Music and live revenue
- Established brand relationships
- Lower average engagement than top peers
- Upload consistency varies
- Often overshadowed by sister's spotlight
- Selective categories only