Top Earning TikTok Creators of 2025: Who Banked Big and How They Did It

Top Earning TikTok Creators of 2025: Who Banked Big and How They Did It

27 November 2025 Views: 0

1️⃣Khaby Lame

The most-followed creator turned silent reactions into a global licensing machine. In 2025, premium brand ambassadorships, European TV tie-ins, and short-form syndication stacked seven-figure deals. His content converts without language barriers, making every campaign scale worldwide.

  • massive global reach
  • universal
  • wordless format boosts conversion across markets
  • premium CPM and repeat brand deals
  • high audience trust
  • multi-platform amplification
  • limited long-form storytelling
  • calendar fills fast for new sponsors

2️⃣Charli D'Amelio

From dance trends to full-scale lifestyle brand, Charli turns every drop into sell-out moments. 2025 brought flagship beauty collabs, live shopping wins, and streaming tie-ins that keep her top of mind. Brands buy not just reach but trend-setting power.

  • hyper-engaged Gen Z audience
  • proven sell-through via live shopping
  • clean brand safety profile
  • strong family media footprint
  • occasional overexposure risk
  • tight creative guardrails for sponsors

3️⃣Addison Rae

A-list visibility plus music and film crossovers make Addison a retail-friendly bet. She still drives big tentpole launches, but day-to-day engagement fluctuates against newer faces. Smart categories win, impulse buys can miss.

  • celebrity halo effects
  • retail partnerships on standby
  • high production value content
  • inconsistent TikTok posting cadence
  • engagement volatility versus emerging creators
  • premium rates narrow ROI for smaller brands

4️⃣Zach King

Magic visuals deliver thumb-stopping recall and brand-safe storytelling. 2025 bookings leaned into cinematic mini-ads and family campaigns. Incredible polish, but shoots can be complex and timelines longer.

  • viral visual hooks
  • cross-platform reusability
  • family-friendly narratives
  • higher production costs and lead times
  • format rigidity can limit detailed product education
  • international licensing adds complexity

5️⃣Bella Poarch

Music-first creator with cult meme appeal that still spikes short-form charts. Merch and gaming tie-ins work, but frequency dips reduce always-on momentum. Best for bold, youth-skewed drops.

  • music integrations feel native
  • strong meme equity
  • gaming and streetwear synergy
  • posting lulls reduce sustained reach
  • audience skews young
  • brand safety needs careful creative review during edgy trends