1️⃣Khaby Lame
The deadpan king turns silence into gold, landing blockbuster brand deals and cross-continental campaigns. His global reach converts instantly, making him 2025's safest bet for ROI.
- massive global audience
- brand-safe
- universal humor
- high completion and share rates
- proven conversions across regions
- limited long-form storytelling
- scheduling can be tight during film partnerships
2️⃣Charli D'Amelio
From dance clips to beauty empires, Charli turns attention into sellouts. Multi-platform reach fuels launches within hours.
- multi-platform amplification
- household name for Gen Z
- fast turnaround on trends
- strong commerce tie-ins with beauty and fashion
- premium rates
- occasional trend saturation risk
3️⃣Addison Rae
A-list visibility and music crossovers keep Addison in the headlines. Best for splashy drops that need mainstream press.
- celebrity-level recognition
- polished production
- PR-friendly partnerships
- audience skews US-heavy
- performance can fluctuate between music cycles
- higher creative control requirements
4️⃣Bella Poarch
Striking visuals and pop-culture savvy deliver thumb-stopping watch time. Ideal for beauty, gaming, and music-infused launches.
- high aesthetic quality
- strong TikTok-native meme IQ
- crossover gaming appeal
- content velocity varies
- not all categories fit her persona
- occasional platform breaks
5️⃣Zach King
The illusion maestro crafts viral magic that families rewatch and share. Perfect for cinematic product moments and big-brand storytelling.
- evergreen rewatchability
- family-safe
- standout production quality
- longer lead times for VFX
- premium production costs
- limited frequency due to complexity