1️⃣Khaby Lame
The most followed deadpan king turns silence into seven figure ad moments. Global audience plus brand safe humor makes every post travel worldwide. Expect premium reach with unusually high completion rates.
- massive global reach
- brand safe humor
- high completion and share rates
- strong performance for cross border campaigns
- proven big brand partnerships
- low risk creative
- limited spoken messaging
- premium pricing
2️⃣Charli D'Amelio
A household name with mainstream TV presence and retail lines. Youth heavy audience drives instant sellouts and trend adoption. Polished content machine delivers consistent volume.
- household name recognition
- huge Gen Z pull
- multi platform halo
- retail tie ins for faster sell through
- reliable posting cadence
- brand collaboration experience
- higher rates than most
- audience skews younger
3️⃣Addison Rae
Pop culture favorite blending music, beauty, and lifestyle. Brand moments feel native and aspirational. Momentum can be uneven versus peak years.
- broad lifestyle fit
- glamour focused storytelling
- strong US awareness
- shopability with beauty and fashion
- posting cadence varies
- engagement dips outside beauty and dance
- pricing can stretch mid tier budgets
4️⃣Alix Earle
Breakout beauty and college lifestyle star with shopping obsessed fans. GRWM format drives direct conversion and comment storms. Best suited for beauty, skincare, and fashion drops.
- high CPM efficiency for beauty
- comment heavy community
- authentic chatty style
- live shopping friendly
- audience skewed female and US heavy
- limited fit for non beauty verticals
- brand fatigue risk with too many sponsored posts
5️⃣Bella Poarch
Viral face sync icon turned music artist. Edgy aesthetic with loyal fandom that mobilizes on drops. Activity can be sporadic and music cycles dictate peaks.
- distinctive look and style
- music tie ins and sound ownership
- high memorability
- global fanbase
- posting frequency inconsistent
- brand fit narrower
- edgy tone not suitable for conservative campaigns