1️⃣Charli D'Amelio
The face of mainstream TikTok who turns trends into sellouts. Between beauty lines, TV projects, and elite brand partnerships, she converts views into serious cash.
- massive cross-platform reach
- proven sell-through on beauty and fashion
- family-friendly brand safety
- headline-grabbing collabs
- high consistency in views
- premium pricing
- booked-out schedules
- content approvals can be strict
2️⃣Khaby Lame
The most-followed creator whose silent comedy cuts through every language barrier. His posts deliver clean, global reach that brands love and translate into blockbuster campaigns.
- worldwide recognition
- format works across markets with minimal localization
- sky-high engagement
- brand-safe humor
- viral repeatability
- limited verbal messaging
- post cadence can fluctuate
3️⃣Addison Rae
A celebrity-level creator with music and film credits, she still moves product when she shows up. Strong with beauty and lifestyle, but momentum varies year to year.
- celebrity crossover appeal
- big-event spikes
- beauty partnership credibility
- engagement volatility vs
- peak years
- audience split across platforms
- creative requires tight alignment to convert
4️⃣Bella Poarch
Breakout star with a distinct aesthetic and music audience. Brand lift can be strong, but content lanes are narrower and uploads are less frequent.
- high production look
- music tie-ins for sound trends
- loyal fan segments
- lower posting tempo
- brand fit limited outside beauty/gaming/music
- algorithm sensitivity on off-topic posts
5️⃣Dixie D'Amelio
Solid reach with music-first positioning and family halo effect. Works when the brief plays to personality, but conversion can lag on hard-sell asks.
- name recognition
- family crossovers
- music-driven hooks
- conversion inconsistency on pure ads
- audience fatigues with repetitive concepts
- requires strong creative direction