Top Earning TikTok Creators of 2025: 5 Money Machines Dominating Brand Deals

Top Earning TikTok Creators of 2025: 5 Money Machines Dominating Brand Deals

30 December 2025 Views: 0

1️⃣Khaby Lame

Khaby Lame turns deadpan reactions into brand-safe gold. His silent skits translate in every market, delivering massive reach and ridiculous watch-time. If you want instant global awareness with clean creative, he's the cheat code.

  • massive global reach
  • brand-safe humor with no language barrier
  • sky-high watch-time and completion rates
  • proven virality across regions
  • easy creative integration for brands
  • strong cross-platform spillover
  • limited long-form storytelling
  • partner fit must match visual gag style

2️⃣Charli D'Amelio

Charli D'Amelio remains a mainstream magnet with multi-year brand equity. Dance-led formats and family-friendly content deliver reliable views and high recall. She converts in beauty, lifestyle, and quick-serve collabs with ease.

  • household-name recognition
  • family-friendly tone
  • strong beauty and lifestyle conversions
  • reliable posting cadence
  • multi-year brand equity
  • high recall for choreographed formats
  • busy schedule can tighten timelines
  • trend cycles may require fast approvals

3️⃣Addison Rae

Addison Rae blends entertainment, beauty, and music to keep campaigns buzzy. Her audience buys fashion and cosmetics when the fit is authentic. Best for splashy launches that need star power plus short-form sizzle.

  • star power across film and music
  • fashion and beauty audiences that buy
  • high-impact short-form creative
  • media-friendly press halo
  • growth slower than peak years
  • audience skews US-heavy
  • posting cadence can fluctuate

4️⃣Alix Earle

Alix Earle drives TikTok Shop and GRWM-style conversions like few others. Her candid storytelling sparks fast add-to-cart moments. Ideal for beauty, skincare, and campus lifestyle pushes that need credible word-of-mouth.

  • elite GRWM credibility
  • TikTok Shop momentum
  • authentic product storytelling
  • frequent live sessions
  • strong college demographic
  • trend-dependent formats
  • less reach in non-English markets
  • occasional saturation during peak trend weeks

5️⃣Bella Poarch

Bella Poarch pairs striking visuals with a fanbase that loves music and cosplay-adjacent aesthetics. Short, loopable hooks make for high ad recall. Works well when campaigns lean into audio, gaming, and pop culture.

  • distinct visual brand
  • music-driven virality
  • gaming and anime tie-ins
  • loop-friendly hooks
  • merch potential
  • inconsistent posting streaks
  • algorithm volatility can swing views
  • less appeal for family-first campaigns