1️⃣Khaby Lame
Deadpan king turned global sensation, Khaby Lame converts silent skits into loud brand checks. With universal appeal and multi-continent sponsorships, his feed prints money in 2025.
- global reach across non-English markets
- sky-high engagement
- brand-safe image for FMCG and tech
- diversified income from ads
- appearances
- and licensing
- limited long-form formats
- heavily booked calendar can slow bespoke campaigns
2️⃣Charli D'Amelio
From dance trends to a full consumer brand portfolio, Charli turns every collab into sell-through. Her TV, fashion, and beauty extensions keep ad rates premium in 2025.
- massive Gen Z purchase influence
- retail-ready partnerships and owned brands
- repeatable trend engine
- strong cross-platform lift
- audience skews younger
- premium pricing limits smaller advertisers
3️⃣Addison Rae
Addison mixes TikTok, music, and film to command splashy deals. Big awareness, glossy creative, and strong U.S. retail pull—at a cost.
- star power for launches
- strong U.S
- and LATAM presence
- high click-through on beauty and fashion
- CPMs run hot
- content velocity varies during film/music cycles
- brand fit narrower outside lifestyle verticals
4️⃣Bella Poarch
Aesthetic, music-driven content that spikes streams and merch. Excellent for sound launches and cosmetics when timed around releases.
- sticky fanbase
- music tie-ins convert
- visual storytelling built for ads
- posting cadence can be unpredictable
- brand safety scrutiny around certain trends
- international shipping pain for merch collabs
5️⃣Zach King
VFX wizardry that stops thumbs and delights all ages. Family-friendly magic perfect for mass brands and app ads, though production lead time is real.
- universal appeal
- high completion rates
- creative concepts travel cross-language
- complex shoots increase cost and timelines
- limited spontaneity compared to lifestyle creators
- algorithm sensitivity to long edits