1️⃣Charli D'Amelio
The face of Gen Z commerce keeps stacking eight-figure brand deals and live shopping wins. With TV projects, beauty lines, and relentless posting, she converts views into sellouts.
- huge cross-platform reach
- brand-safe image for premium partners
- proven sell-through on beauty and fashion
- elite CPMs
- always-on content machine
- limited availability for new partners
- pricing at the top end
2️⃣Khaby Lame
The world’s most followed TikTok star turns silent reactions into serious revenue. Global sponsorships and multilingual appeal make every post a billboard.
- global audience across Europe and US
- high engagement on short comedy
- non-verbal content transcends language
- brand integrations feel native
- massive reach at speed
- selective with ads
- creative approvals can slow timelines
3️⃣Addison Rae
A-list name recognition, a music career, and beauty partnerships keep the deal flow hot. Still, posting cadence can fluctuate as she juggles acting and brand work.
- celebrity-level awareness
- beauty and lifestyle authority
- retail relationships
- strong TikTok to Instagram spillover
- engagement volatility across seasons
- higher minimums for mid-tier brands
- content mix not always product-focused
4️⃣Bella Poarch
Ultra-viral aesthetic and music drops spark huge spikes on launch weeks. Outside campaign windows, posting can be less frequent and niche-heavy.
- music-backed virality
- distinct visual branding
- high impact for product launches
- strong APAC resonance
- posting gaps reduce always-on momentum
- niche audience segments can limit broad targeting
- brand safety reviews required for edgier concepts
5️⃣Dixie D'Amelio
Pop-focused creator with loyal fans and recurring brand shows. Income is diversified, but results can swing depending on release cycles and touring.
- loyal fanbase
- event-driven spikes
- multiple revenue streams
- solid family halo effect
- performance tied to music calendar
- CPMs rise during peak periods
- less consistent daily posting