1️⃣Charli D'Amelio
Charli turned viral dances into a retail empire, TV gigs, and top-tier sponsorships. Her audience buys what she wears, drinks, and streams. In 2025, she's a brand's dream with blockbuster conversions.
Address: Los Angeles, USA
- massive Gen Z and Gen Alpha reach
- premium brand trust
- top-tier conversion on beauty and fashion
- multiple income streams across TV, retail, and digital
- high retention and repeat buyers
- global press moments that sell out drops
- feed fatigue risk during heavy promo weeks
- availability constraints around TV shoots
- pricing at celebrity tier
2️⃣Khaby Lame
Khaby's deadpan silence sells loud. Global reach across Europe, MENA, and the US lets partners scale fast. He keeps ads native and meme-friendly.
Address: Milan, Italy
- truly global audience
- meme-native creative that doesn't feel like ads
- multilingual resonance and cross-market scale
- strong brand safety
- lightning-fast trend adoption
- high completion rates on short spots
- limited voiceover usage narrows certain narratives
- posting cadence fluctuates around travel
- occasional algorithm variance
3️⃣Addison Rae
Addison leverages music, podcasts, and beauty collabs for reliable payouts. She still moves product, but engagement swings with release cycles. Big upside when she tours or drops limited runs.
Address: Los Angeles, USA
- music and beauty synergy
- proven sell-through on limited drops
- strong US retail partners
- high-energy launches
- engagement volatility
- dependence on release cycles
- brand fit skews young
- less traction in non-US markets
4️⃣Bella Poarch
Bella's pop releases spike traffic and merch, creating short windows of massive revenue. Between singles, momentum cools and CPMs dip. Solid for splashy launches, less for always-on.
Address: Los Angeles, USA
- massive launch spikes
- strong cosplay and pop-aesthetic alignment
- powerful merch moments
- high shareability
- inconsistent always-on performance
- narrower brand fit outside music/gaming
- CPMs rise around album cycles
- post frequency varies
5️⃣Zach King
Zach's mind-bending visuals drive huge family-safe reach and evergreen views. Production costs are high and timelines longer, which limits ad volume. Best for premium, cinematic integrations.
Address: Los Angeles, USA
- family-friendly reach
- evergreen replay value
- premium storytelling
- high watch-time
- higher production budgets
- longer lead times
- fewer sponsored slots per month
- effects-heavy content can limit simple product showcases