Top-Earning TikTok Creators of 2025: The 5 Stars Banking the Biggest Bags

Top-Earning TikTok Creators of 2025: The 5 Stars Banking the Biggest Bags

13 November 2025 Views: 0

1️⃣Khaby Lame

The silent-comedy king turned brand magnet. With a global fanbase and family-safe humor, he converts views into multi-market deals and premium CPM partnerships. When brands need instant worldwide reach, Khaby delivers fast.

  • global audience
  • brand-safe humor
  • sky-high engagement
  • strong cross-platform reach
  • premium sponsorship rates
  • limited long-form content
  • language-agnostic style can feel repetitive

2️⃣Charli D'Amelio

A pop-culture mainstay with real retail clout and TV crossover. Her family ecosystem powers bundled campaigns, repeat product drops, and consistent sell-through.

  • mass-market appeal
  • retail partnerships that move units
  • consistent posting cadence
  • high conversion in beauty and fashion
  • brand calendar can be crowded
  • audience skews younger

3️⃣Addison Rae

A music-and-beauty crossover with mainstream name recognition. Her launches spike awareness quickly, though momentum depends on trend cycles and release schedules. Great for splashy moments, less for always-on.

  • strong US foothold
  • music and beauty synergy
  • recognizable to non-TikTok audiences
  • ad-friendly persona
  • engagement fluctuates with trends
  • limited international penetration
  • content cadence dips during film or music projects

4️⃣Zach King

Inventive visual illusions deliver shareable magic that brands love. High production creates standout moments but requires time and budget to scale. Best for hero content and launches.

  • family-friendly
  • high production value
  • evergreen shareability
  • strong brand fit across categories
  • production-heavy
  • slower output
  • limited direct response performance without support media

5️⃣Alix Earle

Beauty-first storytelling that sells in real time via GRWM and live formats. Affiliate links and honest reviews drive cart adds, but niche concentration limits category breadth. Great for beauty and lifestyle, less for B2B or tech.

  • viral GRWM format
  • affiliate sales engine
  • loyal female demo
  • proven lift for beauty and skincare
  • niche skewed to beauty
  • haul-heavy content can cause fatigue
  • brand safety requires tight talking points