Top Earning TikTok Creators of 2025: The Money Power List

Top Earning TikTok Creators of 2025: The Money Power List

2 November 2025 Views: 0

1️⃣Khaby Lame

Silent reactions, universal humor, and brand-safe content make Khaby the most bankable TikTok star. He turns simple ideas into global ad inventory that sells out fast. His crossover into fashion and gaming multiplies revenue streams.

Address: Milan, Italy

  • global appeal without translation
  • sky-high engagement and completion rates
  • premium brand safety
  • strong cross-platform presence
  • fashion and gaming partnerships
  • evergreen content library
  • occasional format fatigue
  • limited long-form monetization

2️⃣Charli D'Amelio

Dance-led creator turned media franchise with TV, fragrance, and fashion spin-offs. Charli delivers consistent reach and squeaky-clean brand fit that converts. Her family ecosystem unlocks bundled deal sizes others can't touch.

Address: Los Angeles, USA

  • household-name recognition
  • diversified revenue across TV
  • beauty
  • and fashion
  • reliable campaign delivery
  • strong Gen Z purchasing influence
  • family collabs boost ROAS
  • content seen as safe and familiar
  • algorithm sensitivity around trend cycles

3️⃣Addison Rae

From dance trends to music and film, Addison commands splashy launches and headline moments. Big on awareness and red-carpet visibility, she can still spike product sell-through when the timing is right.

Address: Los Angeles, USA

  • mass-market recognition
  • PR amplification
  • retail-ready collabs
  • music tie-ins
  • polished campaign execution
  • audience growth has cooled
  • performance can be hit-or-miss outside major drops
  • higher fee floors limit smaller brands

4️⃣Bella Poarch

Music-first creator with viral potential on short loops and hooks. Strong aesthetic and loyal fanbase translate into quick surges for beauty and gaming tie-ins.

Address: Los Angeles, USA

  • music virality
  • strong aesthetic branding
  • loyal fan core
  • high shareability
  • release cadence gaps reduce consistency
  • brand safety needs alignment on lyrics/themes
  • IP and music clearance can slow campaigns

5️⃣Zach King

VFX wizardry built for wow-factor impressions and family-safe appeal. His productions deliver massive reach and replay value for launches needing spectacle.

Address: Los Angeles, USA

  • family-friendly
  • cinematic production
  • high replay and save rates
  • universally understandable
  • production timelines and costs are higher
  • limited volume of output
  • complex brand integrations require careful pre-production