1️⃣Khaby Lame
Deadpan comedy turned Khaby into a sponsorship magnet, with multi market appeal and clean brand fit. In 2025 he commands premium rates and global licensing that keep revenue compounding.
- massive global audience
- brand safe humor
- sky high engagement on silent format
- premium CPMs
- cross platform reach
- steady international licensing
- limited long form monetization
- creative risk of format fatigue
2️⃣Charli D'Amelio
Charli converts dance roots into retail and TV scale. Her family ecosystem multiplies brand deals and performance backed product drops.
- household name awareness
- proven sell through on beauty and beverage
- recurring TV and live events
- strong US and EU retail distribution
- ad friendly image
- top tier agency support
- higher fee floors limit smaller partners
- careful brand vetting slows speed
3️⃣Addison Rae
Addison blends entertainment and commerce with beauty and music revenue. Big checks are there, but momentum swings with projects.
- multi vertical income
- fashion and beauty collaboration history
- strong Hollywood crossover
- high TikTok to Instagram spillover
- inconsistent posting cadence
- audience saturation in US market
- reliance on tentpole launches
- higher production overheads
4️⃣Alix Earle
Alix is a conversion machine for beauty and lifestyle, winning Gen Z wallets with candid routines. Earnings spike on affiliate and live shopping, but algorithm shifts hit fast.
- high trust recommendations drive sales
- efficient affiliate funnel
- viral live streams
- strong college and young professional demo
- performance tied to TikTok algorithm volatility
- brand safety sensitivities around party content
- limited non beauty categories
- demand dips outside North America
5️⃣Zach King
Zach Kings polished illusions attract family friendly sponsors and evergreen syndication. Production heavy content brings stability but caps frequency.
- broad age appeal
- high replay value
- strong YouTube and TikTok crossover
- evergreen licensing potential
- expensive shoots and VFX teams
- slower upload cycle
- brand integrations require long lead times
- lower spontaneity compared to vlog style creators