Top Earning TikTok Creators of 2025: Who Cashed In Big

Top Earning TikTok Creators of 2025: Who Cashed In Big

19 November 2025 Views: 0

1️⃣Khaby Lame

Khaby turned silent comedy into a global money machine. In 2025 he locked in elite brand deals and equity stakes while expanding into film and gaming tie-ins. His engagement rate stays sky-high, making every post a sellout moment.

  • World-leading engagement
  • Massive global audience with low ad fatigue
  • Top-tier brand exclusives
  • High click-to-conversion
  • Equity and royalty upside
  • Consistent posting cadence
  • Minimal spoken content limits certain narrative collabs
  • Heavy demand can constrain creative risks

2️⃣Charli D'Amelio

Charli's empire now spans beauty, beverages, and streaming, stacking cash from both flat fees and revenue shares. Her 2025 drop calendar kept sellouts coming and CPMs premium. Brands love her safe, family-friendly halo.

  • Premium CPMs
  • Proven product sellouts
  • Multi-channel reach across TV and streaming
  • Equity-backed partnerships
  • Reliable audience loyalty
  • High production quality
  • Overexposure risk in North America
  • Scheduling limits for long-form collabs

3️⃣Addison Rae

Addison balanced music, film, and fashion with sponsored shorts. Big checks still flow, but output is spikier and algorithm wins are less predictable.

  • Strong name recognition
  • Fashion-heavy audience ready to buy
  • Crossover press boosts launches
  • Inconsistent posting cadence
  • Higher variance on views
  • Some brand categories feel saturated

4️⃣Zach King

Zach's magic-style edits remain wildly shareable and brand-safe. Production-heavy shoots mean higher costs and longer lead times, nudging margins down. Still a reliable driver for family brands and apps.

  • Evergreen content library
  • High rewatch rate
  • Universal appeal
  • Safe for all-ages campaigns
  • High production cost per post
  • Longer turnaround
  • Limited spontaneity
  • Visual effects may overshadow product

5️⃣Bella Poarch

Bella monetizes music tie-ins, gaming crossovers, and fashion placements. Audience skews young and hype-driven, great for launches but tougher for repeat purchases. Earnings swing with release cycles.

  • Music-driven virality
  • Strong cosplay and gaming overlap
  • High launch-day spikes
  • Purchase intent can fade fast
  • Irregular posting windows
  • Narrower category fit
  • Brand safety monitoring required