Top Earning TikTok Creators of 2025: Who Cashed In Big This Year

Top Earning TikTok Creators of 2025: Who Cashed In Big This Year

26 November 2025 Views: 0

1️⃣Khaby Lame

Khaby turns silence into gold with brand deals that convert worldwide. His clean, visual humor sells across languages and drives mega CPMs. 2025 kept him at the top with global campaigns and sold-out drops.

Address: Milan, Italy

  • highest global recognizability
  • brand-safe humor
  • premium sponsorship rates
  • massive multilingual reach
  • strong ecom sell-through
  • limited long-form monetization
  • relies on short skits

2️⃣Charli D'Amelio

Charli continues to cash in through always-on partnerships and retail tie-ins. Her reach moves product fast, from beauty to beverages. The D'Amelio ecosystem turns one post into multi-channel sales.

Address: Los Angeles, USA

  • household-name reach
  • recurring Fortune-500 partnerships
  • TV and retail crossovers
  • huge Gen Z purchase influence
  • family media flywheel
  • audience fragmentation across projects
  • algorithm shifts can trim views

3️⃣Addison Rae

Addison blends fashion, fitness, and pop-star buzz that brands pay top dollar for. TikTok Shop and beauty collabs keep revenue flowing. When she leans into trends, conversion spikes.

Address: Los Angeles, USA

  • fashion-forward image
  • strong shopping conversion
  • music and film tie-ins
  • engagement swings between releases
  • narrower content cadence
  • brand fit skewed to beauty
  • occasional breaks reduce momentum

4️⃣Bella Poarch

Bella's music-driven clips and aesthetic hooks land premium syncs and merch sales. Her fandom rallies on drop days, delivering sharp revenue bursts. Gaming tie-ins add a lucrative niche.

Address: Los Angeles, USA

  • distinct aesthetic
  • strong music IP
  • gaming and cosplay appeal
  • release cycles create revenue gaps
  • narrower audience geography
  • fewer daily uploads
  • scrutiny around authenticity

5️⃣Alix Earle

Alix is the GRWM queen who moves makeup in minutes through raw, fast-hitting recs. Affiliate links, TikTok Shop, and live streams stack commissions. 2025 saw her close splashy beauty deals.

Address: Miami, USA

  • high-impact GRWM shopping links
  • TikTok Shop powerhouse
  • college-to-luxe relatability
  • format fatigue risk
  • heavy reliance on US audience
  • earnings tied to affiliate seasons
  • less appeal to older demos