1️⃣Khaby Lame
The king of silent reactions still prints money in 2026. His wordless, brand-safe humor converts globally and keeps CPMs high. Brands buy him for instant scale and insane completion rates.
- global audience across non-English markets
- brand-safe humor with universal appeal
- industry-topping views and completion
- premium but predictable CPMs
- proven e-commerce lifts
- calendar books out fast
- premium pricing leaves little room for tests
2️⃣Charli D'Amelio
America's first TikTok household name turned dynasty brand. Dance, lifestyle, and beauty formats give advertisers multiple hooks. 2026 collabs span CPG, beauty, and live shopping.
- multi-category fit from beauty to CPG
- high repeatability for always-on series
- strong US and EU reach
- live shopping that actually converts
- family ecosystem extends media
- brand safety vetting slows timelines
- top-tier rates require volume for ROI
3️⃣MrBeast
Short, spectacular stunts clip perfectly to TikTok and drive monstrous spillover to merch and apps. Slots are scarce and integrations must feel native. Expect bigger asks and heavier production.
- viral velocity on day one
- halo effect across YouTube Shorts and Reels
- merch and app tie-ins amplify reach
- limited inventory of branded spots
- high production overhead
- strict creative guardrails
- audience expects giveaways over product talk
4️⃣Addison Rae
Lifestyle and music-led content still hits, but audience is fickle in 2026. Beauty and fashion brands see lift, though performance varies by format. Best for mid-funnel awareness with pop-culture moments.
- recognizable mainstream celebrity
- strong beauty and fashion alignment
- flexible creative from dances to GRWM
- engagement volatility vs
- 2020 peak
- younger audience skews make AOV lower
- needs paid boost to sustain frequency
5️⃣Zach King
Magic edits remain evergreen and family-safe. Effects-heavy shoots deliver wow factor but require time and budget. Great for cinematic reveals and product transformations.
- broad family-safe reach
- evergreen content lifespan
- high shareability for product reveals
- production lead times can be long
- limited posting volume
- visual tricks can overshadow brand
- higher cost per deliverable