24 November 2025 Views: 0
1️⃣YouTube
Video still rules. YouTube commands the largest watch time and top ad payouts, making it the clearest path to scale. Brands buy prerolls all day and creators convert with short and long form.
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2️⃣TikTok
Short video drives explosive reach. TikTok delivers viral spikes and low CPM brand deals. Convert with shoppable links and the creator marketplace.
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3️⃣Instagram
Reels and Stories keep attention, but growth often requires constant posting. Great for brand aesthetics and DMs that close sales. Paid boosts are often needed to break through.
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4️⃣Facebook
News Feed still brings views at scale in groups and shares, especially for evergreen how to content. However, organic reach for pages has declined. Useful for retargeting and community watch parties.
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5️⃣Twitch
Live streaming commands loyal audiences and long sessions. Monetization is real with subs and Bits, but discovery is tough unless you are already big. Great for gaming and talk shows, less so for evergreen search.
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