Top Performing Platforms That Earned the Most Views and Ad Dollars

1️⃣YouTube

The largest video engine converts attention into revenue at scale. Long-form, Shorts, and Live maximize view velocity and high-intent search traffic. Brands win with evergreen discovery and creators monetize aggressively.

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2️⃣TikTok

Short-form dominance drives explosive view counts at the lowest cost per view. Viral loops and For You feed put new accounts in front of millions fast. Shoppable links and Spark Ads turn views into sales.

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3️⃣Instagram Reels

Reels taps into established followings while unlocking recommended reach. Visual-first placements blend brand polish with snackable content. It performs, but competition is fierce and attention is fleeting.

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4️⃣Facebook Video

Mature targeting and groups push dependable view volume for broad demos. In-stream ads and longer uploads suit performance brands. However, younger audiences are harder to capture.

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5️⃣Twitch

Live streams deliver long session times and authentic endorsements. Gaming-first audiences reward native integrations. But inventory can be volatile and production demands are high.

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