Top Performing Platforms That Earned the Most Views (And Big Ad Dollars)

Top Performing Platforms That Earned the Most Views (And Big Ad Dollars)

31 October 2025 Views: 2

1️⃣YouTube

The biggest engine for watch time and discovery, from tutorials to entertainment. Pair long-form authority with Shorts for explosive reach and revenue. Audiences arrive with intent and stay for sessions that monetize.

Address: 901 Cherry Ave, San Bruno, California, USA

  • Largest watch-time platform
  • high-intent search plus suggested traffic
  • evergreen content compounds
  • strong monetization via ads
  • affiliates
  • memberships
  • Shorts drives cheap reach
  • deep analytics and brand-safe controls
  • Higher production effort than short-form
  • fierce competition in many niches
  • algorithm updates require adaptation

2️⃣TikTok

The fastest way to manufacture attention at scale. Viral loops, sound trends, and creator collabs turn small budgets into outsized view counts and sales. Smart brands use it as a top-of-funnel rocket.

Address: 5800 Bristol Pkwy, Culver City, California, USA

  • Fastest viral velocity
  • insane engagement per view
  • low cost to test creatives
  • shop links and live shopping turbocharge conversions
  • Creator Marketplace simplifies deals
  • UGC-friendly format
  • Trends burn out quickly
  • music licensing constraints
  • external linking options are limited

3️⃣Instagram

Reels is the sweet spot for brand polish plus reach. Visual storytelling sells products and builds social proof, while shoppable tags push viewers to purchase. Cross-posting multiplies impressions.

Address: 1 Hacker Way, Menlo Park, California, USA

  • Reels scale reach
  • polished brand look boosts trust
  • native shopping and tags convert
  • cross-posting to Facebook multiplies views
  • DMs close deals
  • Organic reach can be pay-to-play
  • linking out is clunky
  • algorithm favors video over static
  • account restrictions can happen

4️⃣Facebook

Still a monster for affordable views and retargeting. Groups and shares amplify content beyond your page, and video ads deliver predictable CPMs. Great for full-funnel orchestration.

Address: 1 Hacker Way, Menlo Park, California, USA

  • Massive cross-generational audience
  • Groups drive repeat views
  • cheap video impressions
  • retargeting stack is mature
  • Creator Collabs add lift
  • Declining teen time-on-site
  • requires frequent posting to maintain reach
  • brand safety varies in comments
  • ad fatigue can spike quickly

5️⃣Reddit

When you nail the subreddit fit, views and discussions compound for months. Earned media beats ads here, and native posts can rank in search. It is community-first and brutally honest.

Address: 1455 Market St, San Francisco, California, USA

  • Deep niche communities
  • posts can rank in Google for years
  • AMAs and listicles travel far
  • loyal power users share freely
  • Community rules are strict
  • self-promo often banned
  • users scrutinize ads
  • scaling beyond niches is hard