1️⃣YouTube
YouTube is the undisputed views engine, combining search discoverability with Shorts virality. High-intent audiences deliver premium CPMs and evergreen sales. Creators and brands can stack ads, affiliates, and memberships.
Address: 901 Cherry Ave, San Bruno, California, USA
- Highest global watch time
- evergreen discovery via search and Shorts
- premium ad marketplace with strong CPMs
- multiple revenue streams from ads, memberships, and tips
- best-in-class analytics and SEO levers
- Editing can be time-intensive
- top keywords are competitive
- algorithm rewards relentless consistency
2️⃣TikTok
TikTok turns trends into tidal waves of views fast. Shoppable videos and Spark Ads convert impulse traffic into instant revenue. Feedback loops are lightning quick for rapid creative testing.
Address: 1 Raffles Quay, Singapore, Singapore
- Explosive viral reach
- low production barrier with mobile-first creation
- in-app shopping and Spark Ads drive direct sales
- creator marketplace enables instant collabs
- superb engagement per view
- Trends fade quickly
- policies and features change often
- analytics windows are short
3️⃣Instagram Reels
Instagram Reels mixes discovery with storefronts and DMs that close sales. Lifestyle, beauty, and food thrive here, and cross-posting multiplies reach. Expect some day-to-day swings in delivery.
Address: 1 Hacker Way, Menlo Park, California, USA
- Access to established follower graph
- shoppable tags and Shops
- cross-post to Facebook for extra views
- strong UGC remix culture
- Volatile reach patterns
- music licensing limits by region
- strict moderation can throttle visibility
- link placement is limited on posts
4️⃣Facebook Video
Facebook Video still pushes serious view volume for mainstream audiences and niche Groups. In-stream ads and ad breaks pay, but they demand sustained watch time. Great for catalog retargeting at scale.
Address: 1 Hacker Way, Menlo Park, California, USA
- Massive 25–54 audience
- Groups amplify repeat views
- precise ad targeting
- easy retargeting from catalog and site data
- Organic reach often requires paid boosts
- tough watch-time thresholds for monetization
- feed clutter can lower session duration
- brand safety can fluctuate
5️⃣Twitch
Twitch delivers marathon watch-time and fiercely loyal communities. Live drops and sponsored segments can move product in real time. Discoverability is tough without a schedule and collaborations.
Address: 350 Bush St, San Francisco, California, USA
- Ultra-long sessions and deep loyalty
- rich monetization via subs
- bits
- and sponsors
- live chat drives instant conversion
- Weak algorithmic discovery for newcomers
- primarily gaming-focused
- heavy time commitment to stay top-of-mind
- stricter live content rules