1️⃣YouTube
The world's video engine delivers unmatched view volume and intent. Blend Shorts for reach with long-form for depth to capture both awareness and high-ROI conversions.
Address: 1600 Amphitheatre Pkwy, Mountain View, California, USA
- Massive global reach
- Evergreen SEO traffic
- High CPM and RPM potential
- Search plus recommendation discovery
- Shorts and long-form in one channel
- Robust analytics
- Established ad marketplace
- Strong affiliate potential
- Algorithm shifts can whipsaw performance
- Video production takes time and budget
- Copyright claims can disrupt uploads
2️⃣TikTok
Explosive viral velocity turns new accounts into view machines fast. Native editing, sounds, and live shopping drive impulse buys and creator collabs at scale.
Address: 5800 Bristol Pkwy, Culver City, California, USA
- Insane organic reach
- Lowest creative lift for view spikes
- Creator marketplace simplifies partnerships
- Shoppable links and LIVE
- Cheap testing for hooks and offers
- Ultra-addictive feed keeps views flowing
- Granular interest targeting
- Trends die quickly
- Short shelf life on posts
- Limited external linking on some accounts
3️⃣Instagram
Reels delivers consistent view counts with polished brand aesthetics. Shops, stickers, and DMs convert viewers straight from content to checkout.
Address: 1 Hacker Way, Menlo Park, California, USA
- Strong visual commerce tools
- Reels reach plus Stories intimacy
- Built-in shopping
- Reliable retargeting
- Cross-post to Facebook with one tap
- Organic reach can be pay-to-play
- Hashtag and audio trends change constantly
- Linking options are still constrained outside ads
- Reels require steady posting cadence
4️⃣Facebook
Still a heavyweight for sheer impressions across Groups, Watch, and Pages. Remarketing and lookalike audiences stretch every ad dollar when content resonates.
Address: 1 Hacker Way, Menlo Park, California, USA
- Huge multi-generational audience
- Deep groups engagement
- Powerful ad platform and remarketing
- Marketplace visibility
- Cross-device attribution
- Younger viewers are drifting elsewhere
- Rising CPMs in competitive niches
- Page reach throttled without boosts
- Comments require constant moderation
5️⃣Reddit
Topic-first communities can deliver concentrated bursts of highly qualified views. AMAs, niche subreddits, and long threads keep attention far longer than most feeds.
Address: 1455 Market St, San Francisco, California, USA
- High-intent audiences
- Threaded discussions drive dwell time
- Precise community targeting
- Great for product validation and feedback
- Users are skeptical of overt promotion
- Strict community rules and mods
- Creative must feel native or it will be downvoted
- Ad approvals and placement can be unpredictable