1️⃣YouTube
YouTube dominates long-form and short video with the deepest ad marketplace. Creators and brands land massive view velocity and evergreen discovery. CPMs are reliable and global coverage is unmatched.
Address: 901 Cherry Ave, San Bruno, California, USA
- Highest global reach
- Strong CPMs and RPMs
- Shorts plus long form synergy
- Powerful search and recommendations
- Mature ad tools and brand safety
- Evergreen traffic that compounds
- Stronger competition in saturated niches
- Thumbnail and title optimization is mandatory
- Editing workload can be heavy
2️⃣TikTok
TikTok still explodes attention with viral short video. Live shopping and Spark Ads turn views into sales fast. Ideal for rapid testing and high frequency posting.
Address: 5800 Bristol Pkwy, Culver City, California, USA
- Fastest organic reach
- Low production barrier
- High watch through on short clips
- Creator marketplace for instant collaborations
- Live shopping and affiliate tools
- Affordable paid boosts
- Volatile algorithm can swing results
- Music and rights management quirks
- Short shelf life for many posts
3️⃣Instagram Reels
Reels drives discovery inside an existing follower graph. Great for product visuals and UGC that can convert in DMs and Shops. Strong for lifestyle brands but highly competitive.
Address: 1 Hacker Way, Menlo Park, California, USA
- Access to existing audience and DMs
- Shops and tags drive impulse buys
- Polished creative performs well
- Easy cross posting from TikTok with edits
- Algorithm favors consistent daily posting
- Overcrowded niches reduce reach
- Linking options limited without ads
- Aesthetics focus raises production time
4️⃣Facebook Video
Facebook Video delivers scale for local and mature audiences. Groups and shares can spike views, but retention can be uneven. Monetization favors longer videos and strict compliance.
Address: 4 Grand Canal Square, Dublin, Ireland
- Massive older demographic reach
- Groups amplify distribution
- In stream ads for longer content
- Strong local targeting
- Organic reach is inconsistent
- Monetization thresholds and rules are strict
- Younger audiences engage less
- Creative fatigue hits quickly
5️⃣Twitch
Twitch dominates live streaming for gaming and chat with loyal viewers and long sessions. Subscriptions, Bits, and sponsorships convert heavy engagement into revenue. Growth is slower and discovery is limited compared with short video platforms.
Address: 350 Bush St, San Francisco, California, USA
- High session times and loyalty
- Multiple monetization paths
- Strong sponsorship appeal
- Deep community interaction
- Discovery is weak without cross promotion
- Requires long live hours to grow
- CPMs vary widely
- Harder for non gaming creators