1️⃣AI-Powered Carousel Guides
Swipeable carousels packed with AI-written tips dominate Explore and save collections. They drive long session time, saves, and profile taps that translate into DMs and checkouts.
- High save and share rates
- easy to batch-produce with AI
- boosts profile dwell time
- strong CTA space for offers
- performs well with affiliate hooks
- Requires consistent branding to avoid looking generic
- AI text needs human polish
2️⃣Shock-Factor 3-5s Reels
Ultra-fast, punchy clips with bold hooks spike watch time and retention. Brands stitch offers or price tags in-frame to convert impulse buyers straight from Reels.
- Cheap to produce
- sky-high reach when the hook lands
- repurposable across TikTok and Shorts
- perfect for limited-time promos
- strong sound-driven virality
- Hook testing needed
- can fatigue audiences if overused
3️⃣UGC Product Demo Mashups
Compilation-style Reels of real customers using the product build trust fast. Works well for DTC brands adding captions and prices, then retargeting viewers with Shop ads.
- Social proof at scale
- ad-ready assets
- strong CTR to Shop
- can license from micro-creators
- Rights management can be messy
- quality varies widely
- needs heavy editing to feel cohesive
4️⃣Looping Giveaway Collabs
Brands team up for prize bundles and require follows, saves, and comments to enter. Engagement surges and follower counts spike, fueling short-term sales pushes.
- Rapid follower growth
- huge comment volume
- cross-audience exposure
- list-building when paired with landing pages
- Prize costs can eat margin
- low-intent followers churn after the draw
- risk of running afoul of platform rules
5️⃣Day-in-the-Life Micro-Vlogs
Casual, handheld vlogs humanize the brand and warm up audiences for launches. Works best with clear storytelling and subtle product cameos.
- Builds loyalty
- easy to film
- authentic tone
- boosts story views
- Harder to scale
- inconsistent reach without strong hooks
- limited direct conversion
- requires on-camera talent