Branch Basics sells one fragrance-free concentrate instead of a shelf of bottles. A 33 oz bottle of concentrate runs about $55 and dilutes five ways: all-purpose, bathroom, streak-free glass, foaming hand wash and laundry. The Premium Starter Kit with plastic bottles costs around $75, the same kit in glass around $125, and the Oxygen Boost powder handles stains and whites. Refills come on a subscribe and save schedule you control, and the ingredient list is published in plain language.
The math works for families with sensitive skin or asthma, where fragrance is the problem rather than dirt. It works less well for people who want a lemon scent as proof of clean, or who would rather not measure ratios over the sink. Entry cost is the real barrier: the savings only show up after the first kit.
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