A subscription from the Swiss maker itself rather than a box club. The twelve month program starts with a one time fee of $450, then $129 a month, close to $1,998 in total, and lets a member wear up to three Breitling watches over the year. The pieces come from a dedicated pool of pre owned models, fully serviced and refurbished by the brand, with a fresh leather strap where a strap is fitted.
This is the try before you buy route: at the end of the term a subscriber can put the paid amount toward purchasing a watch, which suits someone deciding between a Navitimer, a Superocean and a Chronomat. It makes no sense for variety hunters, since everything comes from one house, and the watches go back unless bought. The signup fee is spent whatever happens next.
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