College Coach belongs to Bright Horizons and reaches most of its families through employers: hundreds of companies offer it as a benefit, so employees get webinars, one-on-one calls and financial aid reviews at no personal cost. The counseling staff is drawn from former admissions and financial aid officers at selective institutions, and the financial aid side is a genuine specialty, not an afterthought. Private-pay advising packages exist for families without a corporate benefit, with discounts for those who have one.
The best value in the category if an employer already covers it, and useful for parents who care as much about paying for college as about getting in. Private clients get less intensive service than boutique firms deliver, and counselor continuity depends on the plan. Reach 877-402-6224 or use the site form to check benefit eligibility.
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