Alex Cattoni launched the Copy Posse in 2020 and built a large following on free video breakdowns before selling anything. Her flagship program, the Launch Pad, formerly Launch Files, runs live once a year: eight weeks of training and group coaching, priced at $1,497 or four payments of $397 according to the program terms, with students writing a full portfolio of assets during the course. The tone is deliberately anti sleazy, with emphasis on empathy, brand voice and modern funnels rather than shouty direct mail formulas.
Fits beginners who need deadlines and a cohort to keep moving, and who like learning from someone who tests copy for launches. Downsides are structural: doors open once a year so the waitlist can mean months of waiting, the marketing emails are relentless, and much of the value depends on showing up for live calls in the scheduled window.
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