CopyHour is Derek Johanson's 90 day training built on one old fashioned habit: copying classic sales letters by hand for an hour a day, then breaking down why each line works. Assignments arrive daily, with swipe files, teardown videos and modules on positioning and offers layered on top. It has been running since the early 2010s and has trained thousands of writers, several of whom now teach inside it.
Made for people who believe repetition beats theory and who can sit down alone with a pen every morning. It is a poor fit for anyone wanting live feedback on their drafts, a portfolio to show clients, or a tidy certificate at the end. The pitch is honest about the grind, but the price still surprises beginners who expected a video course rather than a discipline program.
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