A membership rental house founded by a jewelry family, stocking Rolex, Cartier, Hublot, IWC, Breitling, Bell & Ross and Chopard among others. Reservations run from a week to a month, pieces travel by insured courier and go back the same way, and members receive a discount on purchases, reported around 20 to 30 percent. A rent to own path exists for anyone who falls for a specific watch.
It fits weddings, reunions and business trips, the occasions when one evening justifies a watch nobody would buy outright. It also fits a buyer testing a $20,000 decision. What it is not is a cheap monthly habit: tiers are priced for a luxury clientele, the catalog mixes watches with fine jewelry, and popular references can be reserved when you need them.
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