A small American operation running a watch subscription alongside its auction and retail side. The promise is a watch from a different brand each month, chosen for bold dials and offered across case sizes, which helps buyers with slimmer wrists who usually get 44 mm slabs from mystery boxes.
The scale is modest, and that cuts both ways: correspondence tends to be personal, but there is no large public review base to lean on before subscribing. Reasonable for someone who likes statement pieces and dislikes the uniform look of mass clubs. Anyone who wants published retail values, a fixed brand list and a long track record will be more comfortable with a bigger club. Check the current plan wording on the site before committing, since terms here change more often than at large services.
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