A subscription service built around its own hydrogel daily lens, sold at a starter price of 30 lenses for a dollar in shipping, then shipments of 180 lenses roughly every twelve weeks. Since launching in 2016 it has widened the shelf, adding Acuvue 1-Day Moist, Oasys and Vita, Bausch + Lomb Ultra and Biotrue, plus glasses. Support runs 9 in the morning to 9 at night, seven days a week, on 1-844-334-1640, with cancellation possible from the customer portal.
Works for straightforward short-sighted wearers who want lenses arriving without a thought. The house lens uses older hydrogel rather than silicone hydrogel, so people with dry eyes or long screen days often prefer a branded daily. The subscription rhythm needs watching: boxes pile up if wear is occasional, and the price advantage narrows once the starter offer ends.
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