Whole insert territory. The operation buys Sunday newspapers in bulk, pulls the coupon inserts, and ships them intact, which works out cheaper per coupon than paying a clipper for each one. Pricing has sat around $1.60 per weekly set plus flat rate shipping, and the set price stays the same whether that Sunday carried one insert or three. A subscription option sends sets automatically each week, and the store also stocks binders, sleeves and other couponing supplies.
Makes sense for shoppers who go through inserts systematically and want everything, including the offers they did not know they wanted. Makes no sense for someone chasing fifteen copies of one coupon, since inserts arrive as printed. The site has historically warned about postal delays once packages leave its hands, so tight sale deadlines are risky.
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