Lexie Hearing sells over-the-counter hearing aids in the United States and belongs to hearX, a company started in 2015 at the University of Pretoria in South Africa. In 2025 hearX joined Eargo under the name LXE Hearing. The range is short and clear: the Lexie Lumen and the B series made with Bose hardware, roughly 499 to 899 dollars a pair. Boxes sit on shelves at Walgreens, Walmart, CVS and Best Buy, so a buyer can pick them up with the groceries.
Setup happens in the Lexie app: a hearing check, then volume and tone tuning at the kitchen table, with a phone call to the support team if something feels off. The aids fit adults with mild to moderate loss. Anyone with severe loss, or a parent shopping for a child, needs a clinic and an audiologist. The behind-the-ear shape is honest about being a hearing aid, and a smartphone is required.
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