Organic Basics

organicbasics.com

Copenhagen brand from 2015 that built its name on quiet basics: organic cotton underwear, TENCEL layers, recycled nylon leggings and bras cut for training rather than for photos. The active range leans on recycled fibres and a plain colour card, mostly black, grey and muted tones. Member of 1 percent for the Planet, with impact figures and supplier information published on the site instead of tucked away.

Suits women who want a small wardrobe of pieces that match everything and last, and who care about what the fabric is made of more than about seasonal prints. Not the pick for high impact sport: support in the bras is light to medium and there are no heavy-duty running styles. Sizing stops around XL, the Danish price level bites once shipping and duties are added, and stock on core colours can lag.

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