prAna
Started in 1992 in California by a climbing and yoga couple, prAna now belongs to Columbia Sportswear and keeps the same mix: hemp, organic cotton, recycled polyester and bluesign approved fabrics, with a large share of styles sewn in Fair Trade Certified factories. The women's catalogue runs from yoga tights and bras to climbing trousers, hemp shirts and dresses, and sizes reach into plus.
Made for women who climb, hike and travel and want clothes that do not look like gym kit off the mat. The look is practical rather than trend-driven, so anyone after sculpted seams and neon will be bored. Hemp blends feel stiff for the first few washes, fit varies noticeably between collections, and full-price tags are steep, though the outlet section discounts hard.
Pros
- Hemp and organic cotton mainstays
- Fair Trade Certified on many styles
- Climbing trousers that fit women
- Looks normal off the mat
- Plus sizes in the main range
- Deep outlet discounts
Cons
- Hemp feels stiff at first
- Fit varies between collections
- Full prices are steep
- Few high impact sport options
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