Alison Ellis has designed Vermont weddings for over two decades and turned the money side of it into a set of online courses. Flower Math is the well known one: the pricing formulas florists use to hold a healthy margin on flowers and supplies, taught with worked examples rather than vague advice. Around it sit more than a dozen courses and templates on booking clients, writing proposals, building a brand and handling consultations, plus one to one strategy sessions and a large free video archive on YouTube.
The right purchase for a florist who can already build a bouquet but keeps underquoting weddings. It is not a design school: expect spreadsheets, scripts and margins, not stem placement demonstrations. Courses are sold individually, so a full curriculum costs real money, and the material assumes a United States wholesale market with American style pricing.
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