Scheels
Employee owned chain out of the northern plains, with large stores across the Midwest and mountain states and a well built winter department. Ice sections carry Eskimo and Clam shelters, augers, flashers and side imaging units, rod and reel combos, buckets, bibs and boots, usually laid out as a seasonal shop within the shop. Staff in the fishing department are typically specialists rather than floaters, and many stores run in-house rod and reel service.
Comfortable choice for a first outfit, because everything from a five dollar jig to a two thousand dollar shelter can be handled, compared and carried out the same afternoon. Prices sit at retail rather than discount, and the deepest gear appears in stores near ice country, so a southern location may show only a token display. Online stock mirrors the stores and moves fast once the season opens.
Pros
- Full winter department under one roof
- Knowledgeable fishing staff in most stores
- Try shelters and suits before buying
- In store pickup on online orders
- Reel service and line spooling available
Cons
- Retail pricing, rare deep discounts
- Ice range depends heavily on location
- Sells out fast on popular augers
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