Canadian brand from Vancouver Island, trading since 2012 on a simple promise: ten trees planted for every item bought, tracked through its veritree platform, with more than 100 million trees registered. Fabrics are TENCEL, organic cotton and recycled polyester, and the women's range is closer to movement-friendly everyday wear than to gym gear: joggers, cropped tees, leggings, hoodies and light layers.
Sensible choice for walking, travel, warm-up layers and the kind of clothes worn to yoga and then to the shops. Anyone chasing sweat-wicking performance for interval training should look elsewhere, because the cotton blends stay damp. Support is by email only, with weekday hours, and sizing feels generous, so the usual advice is to take a size down. Sale prices are frequent, so paying full price rarely makes sense.
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