A Wisconsin company that has been building bow releases since 1976, mostly wrist strap models aimed straight at hunters. The Hardcore family is the backbone: foldback heads that swing out of the way while walking, brass jaws, and trigger travel plus tension set with a small wrench. Newer thumb releases such as the Synapse sit alongside the classics, and plenty of the catalogue still lands under a hundred dollars, which is why Tru-Fire shows up so often in first bow packages.
Best for hunters who want a buckle strap release that works in gloves and forgives rough handling, and for youth setups thanks to short, adjustable connectors. Competitive target archers usually outgrow the line and move to dedicated hinges. Nylon straps stretch with sweat over the seasons, and the folding heads collect grit if the bow lives in a truck.
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