Nebula Genomics grew out of George Church's lab at Harvard and sells sequencing, not a marker chip. The 30x kit reads close to all of the genome, tens of gigabytes of data that can be downloaded and kept, instead of the few hundred thousand markers a standard ancestry test looks at. Deep ancestry reporting covers maternal and paternal haplogroups plus comparison with ancient populations.
For a researcher who plans to feed raw data into third party tools, this is the one kit that never needs repeating. The price is several times a chip test, the lab takes longer than a swab kit, and there is no crowded cousin matching network inside Nebula. Registration can stay anonymous and reports are refreshed as new papers appear, which is unusual in this market.
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