Cure Hydration was founded in 2017 in New York City. Its drink mix uses organic coconut water and pink Himalayan salt, with no added sugar, and the formula is based on the WHO oral rehydration solution. There are Hydrate and Energy lines. A bag of 14 packs costs about $20.99 for Hydrate and $24.99 for Energy as a one-time buy.
The subscription starts at 15% off, and bundling more flavors raises the discount up to 32% per delivery. Orders ship every 28 days by default, and you can move the ship date. Cure suits runners who want a natural ingredient list and a mild taste for daily use. The 14 pack bags run out fast if you drink it every day, and the sodium is not high enough for very salty sweaters on long runs.
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